According to a top industry report, outbound lead generation or lead generation by telemarketing is the best method in generating leads. The report indicates that for more than 500 companies across 21 industries, the phone is the best tool used in lead generation among other marketing tactics.
The issue for many businesses is not whether they should use or incorporate outbound lead generation in their marketing strategy. Indeed, many of the top corporations in the United States rely on this method as a major source of sales leads. However, the challenge for companies is to find out the best way they can manage an outbound lead generation campaign that are cost efficient and effective.
This is where offshore outbound lead generation outsourcing providers in the Philippines can help. Lead generation firms offer quality services that are cost-effective. At affordable costs, they are able to identify who are the client’s best prospects. They will also find out the prospect’s concerns and objections so the clients can create solutions to address these. By delivering qualified leads, lead generation companies help to ensure that the client’s sales team is not wasting time.
It is simple, efficient and cost-effective for a company to outsource their lead generation to an experienced offshore lead generation provider that has a pool of experts and have the latest telemarketing technology in call center. With these, the client’s sales team can focus on meeting with qualified contacts and closing sales.
Smooth Hassle-free Campaign
Working with an offshore outbound lead generation company eliminates several potential problems. Companies that have in-house lead generation programs are recruiting, hiring and training telemarketers constantly in addition to managing daily operations. An in-house lead generation requires a full time telemarketing manager to oversee daily activities and monitor the performance of telemarketers.
Companies have no burden in management and recruitment since they have experts that handle all concerns. In addition, it is practical because they only pay for the services they require and does not need to invest in health benefits or purchasing telephony systems, and the like. Lead generation providers give clients the option to use their services whenever the client requests for it. This gives them an easy access to resources without the need to make long-term commitments or investments.
What lead generation experts do?
An effective lead generation agent knows how to get around gatekeepers such as operators and executive assistants in order to reach the decision makers in the company. Once they have the relevant contact person on the phone, they effectively generate interest in the prospect, ask qualifying questions and find out their specific needs to determine the best prospects.
Lead generation agents develop essential skills to be effective in their jobs through extensive training provided by offshore outbound lead generation outsourcing provider. For new campaigns, clients usually provide the training to the agents by sending some of their best sales or marketing people to the Philippines.
Aside from training, recruitment is also an important phase of any lead generation firm. During recruitment, lead generation companies conduct meticulous screening of candidates to ensure that agents have the basic skills needed for the job. Skills like English proficiency, persuasion, sales, and motivations are the things that they are looking for. Most firms look for applicants that have sales and marketing experience. Strict recruitment procedure and investment in proper training gives the clients the confidence that their campaigns are in the hands of competent people.
All services are offered in a B2B and B2C environment. To learn more about our outbound teleservices capabilities, please contact us through our inquiry form.