Customer Win-Back
Losing customers is an unfortunate part of the business. It hurts, we know. But past customers also present an incredible opportunity. They're far more likely to buy from you again and have a substantially higher chance to convert than cold prospects. You already have all the data you need to set the wheels in motion ... past purchase behavior, sales volume, the reason for cancellation, etc.
Solutions
Find
Lead GenerationAcquire
TelemarketingRetain
Customer Win-BackEngage
Customer ExperienceTHE TIMING OF YOUR WIN-BACK CAMPAIGN IS OF THE ESSENCE HERE. IT'S NO SECRET THAT THE SOONER YOU START, THE BETTER THE RESULTS
Many companies try to regain every lost customer, but this can sap marketing dollars. Your customer win-back efforts will be more efficient by focusing on past customers whose prior behavior suggests a predisposition to return. Data shows that customers who have referred others, who have never complained, or who have had complaints that were satisfactorily resolved are your best bets. All you need to do next is making them a win-back offer that is impossible to resist.
Results
Decreased
Churn
Enhanced
RCR
Improved
AOV
*Average Order Value
Maximized
CLV
*Customer Lifetime Value